How do the costumes help tell the story?

Costumes turn characters into real people. They reveal personality, background, and even the journey each character takes. In RIDE!, the costumes shift from natural, earthy tones of “the plot” to the darker, brutalist world of estate life, reflecting the story’s progression.

What themes or styles influenced the designs?

Two main locations shaped the designs:

• The Plot – Neutral, grounded colours, natural textures like wool and cotton, connecting characters to the land.

• The Estate – Monochrome shades, synthetic fabrics, branded clothing reflecting status and community hierarchy.

How do you balance creativity with practicality?

Each costume starts with character design, then adapts to the needs of the performer. Movement is key, so fabrics, shapes, and cuts are chosen to allow dancing while keeping the intended aesthetic.

What was the most challenging costume?

Jimmy’s design required the most thought. His transition from the plot to the estate is both physical and symbolic. Small changes—like receiving a bold red branded jacket- highlight how he stands apart, while also solving the challenge of quick changes since he’s on stage most of the time.

Do the costumes connect to Bradford’s culture?

Yes. Research included photographs of the Holme Wood estate and its residents. Many characters’ looks are inspired by real people, helping the audience, especially those from BD4 and Gypsy & Traveller community, see themselves represented authentically.

How do you collaborate with the creative team?

The design process was highly collaborative, with regular input from the director, producer, and community voices like Big Deli (rapper). The costumes evolved alongside the script and choreography to ensure a shared artistic vision.

Which costume are you most excited about?

Mary (Big Mammy). Her design draws on traditional Gypsy & Traveller influences and reflects her humour, strength, and love for her family—making her one of the most relatable characters in the show.

What do you want the audience to feel?

Representation. For BD4 and Gypsy & Traveller communities to see themselves positively on stage, breaking down negative stereotypes and celebrating identity.

Favourite design moment so far?

Seeing an early run-through at Southpaw studio and watching the costumes bring the story to life for the first time.

Dream show to design for?

Anything that gives voice to underrepresented communities. A Sarah Kane season would be a dream project.